Heath Brothers in BusinessWeek

BrightSight Group speakers Dan and Chip Heath’s latest book, SWITCH: How to Change When Change is Hard. are in this week’s BusinessWeek. Dan is interviewed about the book by Renee Hopkins.

SWITCH in Allure Magazine

BrightSight Group speakers and authors Chip and Dan Heath are featured in this month’s Allure Magazine.

Chip and Dan are the authors of SWITCH: How to Change Things When Change Is Hard and Made to Stick: Why Some Ideas Survive and Others Die

SWITCH Review in Globe and Mail

Reviews are in!

The Heath Brothers in Investors Business Daily

BrightSight Group speakers and authors Dan and Chip Heath are featured in Investors Business Daily.

Dan and Chip are the authors of Switch: How to Change Things When Change Is Hard

Making Change Happen – A Conversation with AMCHP Keynote Speaker Dan Heath

BrightSight Group speaker and author Dan Heath was interviewed by Dr. Mike Fraser of the Association of Maternal & Child Health Programs.
Dan, along with his brother Chip, is the author of
Switch: How to Change Things When Change Is Hard

SWITCH: How to Change Things When Change Is Hard reviewed in the Wall Street Journal

BrightSight Group speakers and authors Dan and Chip Heath’s new book has been reviewed in the Wall Street Journal.

From the review, “The other major psychological principle at work in “Switch” is the idea that, more than we suspect, outside influences control our actions. All the good intentions and native intelligence in the world can be defeated if the setting is not right. But small changes to one’s environment can have a big effect. Don’t try to resist the junk food lurking in your cupboard, get the cookies and chips out of the house. Instead of going it alone, try to recruit someone—a spouse, a sibling—who has a shared goal. For any effort at change to succeed, the Heaths argue, you have to “shape the path.” With “Switch” they have shaped a path that leads in a most promising direction.”

SWITCH: How to Change Things When Change Is Hard reviewed in TIME Magazine

BrightSight Group speakers and authors Chip and Dan Heath’s latest book, SWITCH: How to Change Things When Change Is Hard has been reviewed by TIME Magazine.

Dan and Chip Heath’s book reviewed in Library Journal

BrightSight Group speakers and authors, Dan and Chip Heath’s latest book, SWITCH: How to Change Things When Change Is Hard is reviewed in Library Journal.

SWITCH Review in USA Today

BrightSight Group speakers and authors Chip and Dan Heath’s latest Book Switch: How to Change Things When Change Is Hard is reviewed today in USA Today.

Dan and Chip Heath in PARADE Magazine

BrightSight Group speakers Dan and Chip Heath start the new year off writing for PARADE Magazine. Read the full article, “Make Changes That Last” here.
Chip and Dan are the authors of Made to Stick: Why Some Ideas Survive and Others Die. Their new book, Switch: How to Change Things When Change Is Hard will be released next month.