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BrightSight Group speakers and authors Chip and Dan Heath are featured in this month’s Allure Magazine.
Chip and Dan are the authors of SWITCH: How to Change Things When Change Is Hard and Made to Stick: Why Some Ideas Survive and Others Die
BrightSight Group speaker and author Dan Gross’s latest column, “The Anatomy of Fear” appears on newsweek.com. From the article, “The reality: markets are frequently inefficient, and dominated by humans, with all their frailties. “The view that people in finance are rational is wrong,” says Alex Edmans, a Wharton School of Business economist who studies behavioral finance. “They’re susceptible to emotion just like anyone.” In recent weeks, the emotions they have been expressing include anxiety, panic, rage and resignation.” Continue reading article
Dan is the author of Pop!: Why Bubbles Are Great For The Economy