SWITCH in Allure Magazine

BrightSight Group speakers and authors Chip and Dan Heath are featured in this month’s Allure Magazine.

Chip and Dan are the authors of SWITCH: How to Change Things When Change Is Hard and Made to Stick: Why Some Ideas Survive and Others Die

Dan and Chip Heath’s book reviewed in Library Journal

BrightSight Group speakers and authors, Dan and Chip Heath’s latest book, SWITCH: How to Change Things When Change Is Hard is reviewed in Library Journal.

SWITCH Review in USA Today

BrightSight Group speakers and authors Chip and Dan Heath’s latest Book Switch: How to Change Things When Change Is Hard is reviewed today in USA Today.

Amazon’s Top 10 Business Books of 2008: Back of the Napkin is #5

Comprised  of editors’ picks and our year-end bestsellers, amazon.com’s Best of 2008 ranks BrightSight Group speaker and author, Dan Roam’s Back of the Napkin as #5.

Dan Gross’s Latest Column on newsweek.com

BrightSight Group speaker and author Dan Gross’s latest column, “The Anatomy of Fear” appears on newsweek.com.  From the article, “The reality: markets are frequently inefficient, and dominated by humans, with all their frailties. “The view that people in finance are rational is wrong,” says Alex Edmans, a Wharton School of Business economist who studies behavioral finance. “They’re susceptible to emotion just like anyone.” In recent weeks, the emotions they have been expressing include anxiety, panic, rage and resignation.” Continue reading article

Dan is the author of Pop!: Why Bubbles Are Great For The Economy