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BrightSight Group speaker and author Dan Heath is featured on fastcompany.com’s American Express Open video. Heath explains How to Write a Mission Statement That Doesn’t Suck.
BrightSight Group speakers and authors Dan and Chip Heath’s new book has been reviewed in the Wall Street Journal.
From the review, “The other major psychological principle at work in “Switch” is the idea that, more than we suspect, outside influences control our actions. All the good intentions and native intelligence in the world can be defeated if the setting is not right. But small changes to one’s environment can have a big effect. Don’t try to resist the junk food lurking in your cupboard, get the cookies and chips out of the house. Instead of going it alone, try to recruit someone—a spouse, a sibling—who has a shared goal. For any effort at change to succeed, the Heaths argue, you have to “shape the path.” With “Switch” they have shaped a path that leads in a most promising direction.”
BrightSight Group speakers and authors Chip and Dan Heath’s latest book, SWITCH: How to Change Things When Change Is Hard has been reviewed by TIME Magazine.
BrightSight Group speakers Dan and Chip Heath start the new year off writing for PARADE Magazine. Read the full article, “Make Changes That Last” here.
Chip and Dan are the authors of Made to Stick: Why Some Ideas Survive and Others Die. Their new book, Switch: How to Change Things When Change Is Hard will be released next month.
Dan and Chip Heath, BrightSight Group speakers, and co-authors of Made to Stick: Why Some Ideas Survive and Others Die , are once again on BusinessWeek’s best seller list.