Heath Brothers in BusinessWeek

BrightSight Group speakers Dan and Chip Heath’s latest book, SWITCH: How to Change When Change is Hard. are in this week’s BusinessWeek. Dan is interviewed about the book by Renee Hopkins.

SWITCH Review in Globe and Mail

Reviews are in!

The Heath Brothers in Investors Business Daily

BrightSight Group speakers and authors Dan and Chip Heath are featured in Investors Business Daily.

Dan and Chip are the authors of Switch: How to Change Things When Change Is Hard

SWITCH: How to Change Things When Change Is Hard reviewed in the Wall Street Journal

BrightSight Group speakers and authors Dan and Chip Heath’s new book has been reviewed in the Wall Street Journal.

From the review, “The other major psychological principle at work in “Switch” is the idea that, more than we suspect, outside influences control our actions. All the good intentions and native intelligence in the world can be defeated if the setting is not right. But small changes to one’s environment can have a big effect. Don’t try to resist the junk food lurking in your cupboard, get the cookies and chips out of the house. Instead of going it alone, try to recruit someone—a spouse, a sibling—who has a shared goal. For any effort at change to succeed, the Heaths argue, you have to “shape the path.” With “Switch” they have shaped a path that leads in a most promising direction.”

SWITCH: How to Change Things When Change Is Hard reviewed in TIME Magazine

BrightSight Group speakers and authors Chip and Dan Heath’s latest book, SWITCH: How to Change Things When Change Is Hard has been reviewed by TIME Magazine.

Dan and Chip Heath in PARADE Magazine

BrightSight Group speakers Dan and Chip Heath start the new year off writing for PARADE Magazine. Read the full article, “Make Changes That Last” here.
Chip and Dan are the authors of Made to Stick: Why Some Ideas Survive and Others Die. Their new book, Switch: How to Change Things When Change Is Hard will be released next month.

Made to Stick on BusinessWeek best seller list….again.

Dan and Chip Heath, BrightSight Group speakers, and co-authors of Made to Stick: Why Some Ideas Survive and Others Die , are once again on BusinessWeek’s best seller list.

Made to Stick named 800 CEO READ’s Best Business Title of 2007

BrightSight Group speakers Chip and Dan Heath are authors of Made to Stick; which has just been named the best business book of 2007 taking the top honor as the year’s overall best biz title as well as winning the advertising/marketing category.

BrightSight Group Speakers make 2007′s Best Business Books List by Fast Company Magazine

BrightSight Group Speakers Dan and Chip Heath, co-authors of Made to Stick and Bob Sutton, author of The No Asshole Rule have both been named to Fast Company’s year end list of the Best Business Books.

Innovative Minds

BrightSight Group speaker Chip Heath is featured prominently in the NY Times article, Innovative Minds Don’t Think Alike