BrightSight Group speakers and authors Dan and Chip Heath’s new book has been reviewed in the Wall Street Journal.
From the review, “The other major psychological principle at work in “Switch” is the idea that, more than we suspect, outside influences control our actions. All the good intentions and native intelligence in the world can be defeated if the setting is not right. But small changes to one’s environment can have a big effect. Don’t try to resist the junk food lurking in your cupboard, get the cookies and chips out of the house. Instead of going it alone, try to recruit someone—a spouse, a sibling—who has a shared goal. For any effort at change to succeed, the Heaths argue, you have to “shape the path.” With “Switch” they have shaped a path that leads in a most promising direction.”
BrightSight Group speaker and author Carmine Gallo’s latest BusinessWeek column has arrived.
Carmine is the author of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Chris is the author of The New Frugality: How to Consume Less, Save More, and Live Better
BrightSight Group speaker and author Steve Solomon’s book,
Water: The Epic Struggle for Wealth, Power, and Civilization was reviewed in the LA Times.
BrightSight Group speakers and authors Chip and Dan Heath’s latest book, SWITCH: How to Change Things When Change Is Hard has been reviewed by TIME Magazine.
BrightSight Group speaker and author Stefan Sagmeister received an Grammy for Best Recording Package: Everything That Happens Will Happen Today, art director David Byrne & Brian Eno.