BrightSight Group speakers and authors Dan and Chip Heath’s new book has been reviewed in the Wall Street Journal.
From the review, “The other major psychological principle at work in “Switch” is the idea that, more than we suspect, outside influences control our actions. All the good intentions and native intelligence in the world can be defeated if the setting is not right. But small changes to one’s environment can have a big effect. Don’t try to resist the junk food lurking in your cupboard, get the cookies and chips out of the house. Instead of going it alone, try to recruit someone—a spouse, a sibling—who has a shared goal. For any effort at change to succeed, the Heaths argue, you have to “shape the path.” With “Switch” they have shaped a path that leads in a most promising direction.”
BrightSight Group speaker and former Superintendent of the New York State Insurance Department recently announced his bid to run for NY State Attorney General. Today, he launched his campaign website.
Published February 8, 2010
Tags: brightsight group, cnbc, dept of insurance, eric dinallo, fast money, financial regulation, intervew, ny state, speaker bureau, superintendent
BrightSight Group speaker Eric Dinallo appeared on CNBC’s Fast Money to discuss financial regulation. Dinallo is the former Superintendent of the New York State Insurance Department.
BrightSight Group speakers and authors Chip and Dan Heath’s latest book, SWITCH: How to Change Things When Change Is Hard has been reviewed by TIME Magazine.
BrightSight Group speaker and author Stefan Sagmeister received an Grammy for Best Recording Package: Everything That Happens Will Happen Today, art director David Byrne & Brian Eno.
BrightSight Group speaker and author Carmine Gallo’s latest book, The Presentation Secrets of Steve Jobs The Globe & Mail posted its business bestseller list which placed Carmine’s book at #2 in Canada.