Dan and Chip Heath, BrightSight Group speakers, and co-authors of Made to Stick: Why Some Ideas Survive and Others Die , are once again on BusinessWeek’s best seller list.
BrightSight Group speaker and author, Dr. Lisa Sanders was named # 15. Dr. Sanders is the author of Every Patient Tells a Story: Medical Mysteries and the Art of Diagnosis.
Max is the author of War Made New: Technology, Warfare, and the Course of History: 1500 to Today
BrightSight Group speaker and author, Dan Gross’s latest book Dumb Money is reviewed in today’s NY Times. From the review, “Mr. Gross observes: “There must be a secret room in Harvard Business School where irony is vaporized from the brains of M.B.A.’s. For in time, the analogy to the origins of the nuclear bomb would prove all too apt.”
BrightSight Group speaker and author Amanda Ripley’s latest book, The Unthinkable: Who Survives When Disaster Strikes – and Why is out in paperback.
The New York Times calls The Unthinkable, “”A fascinating and useful new book.” <a href="
BrightSight Group speaker and author Jonathan Littman’s new book, (co-authored with Marc Hershon) is reviewed in today’s Wall Street Journal. From the review, “One key to survival, Messrs. Littman and Hershon say, is to become what they call a “Soloist” and to practice “Solocrafting.” The “six soloist principles” include: “Separation of the pack is not rejection of the pack”; “Achievement won’t always make me popular”; and “Creativity doesn’t fit on a spreadsheet.”