Check out today’s episode of The Big Idea with Donnie Deutsch on CNBC at 10pm/1am. In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business. For five years, the brothers hawked tee shirts in the streets of Boston and trav¬eled the East Coast, selling door-to-door in college dormitories, and sleeping in their van. By the Fall of 1994, heading home from a long, less-than-fruitful road trip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.
A dozen years later, their business, Life is good, has reached sales of over $100 million a year, with products sold in nearly 5,000 retailers nationwide and in 29 countries. The Jacobs brothers and the business they built offer strong lessons for entrepreneurs everywhere, a fact that Inc. Magazine recognized when it featured the brothers as its cover story in October, 2006. Bert Jacobs is adept at drawing lessons from his first-hand story that can inspire and guide organizations of all sizes.