Brightsightgroup’s Weblog

mediabistro has featured PR Guru and Punk Marketing wiz Richard Laermer as they weigh in on getting ahead of the next big story. From the article…”The effect PR has goes way beyond people liking you, your product or your company. Always be the first person/company/whatever talking to the press. If it’s not you it’s your competition. Beat them to the punch; put your brand, your spin and your ideas out there.”