
BrightSight Group speaker Chip Conley’s book, Peak: How Great Companies Get Their Mojo from Maslow is reviewed in The Globe and Mail
“Mr. Conley relates in his own book, Peak: How Great Companies get their Mojo from Maslow, that “using Maslow as our inspiration, we created a new psychology of business based on not just meeting the tangible, foundational needs of our key stakeholders but, more importantly, focusing on their intangible, self-actualizing needs. I came to realize that creating peak experiences for our employees, customers and investors fostered peak performance for my company.”
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