Marketing Campaigns Trump Scientific Data

When it comes to kids’ cough and cold medicines marketing trumps scientific data according to The Globe and Mail’s Dr. Michael Evans. Once again, Made to Stick is cited as more and more marketing campaigns rely on anecdotal evidence.

Halloween Urban Legends are Made to Stick

Richard Handler from CBC News comments on the “stickiness” of ideas and the longevity of storytelling. Using tips from Made to Stick Handler gives examples of companies that have used sticky ideas to spread their message.