Brightsightgroup’s Weblog

BrightSight Group speaker and TerraCycle founder Tom Szaky are featured in the Enterprise section of today’s WSJ. From the article..”In recent months, TerraCycle, which made its mark as a purveyor of fertilizer made from worm castings, has signed deals or is in talks with these and other companies to collect some of their packaging waste and sew, fuse or weave it into new products such as shower curtains, umbrellas, pencil cases, totes, lunchboxes and backpacks — a process known as upcycling. Many of these items — produced from old Oreo, Kool-Aid and Bear Naked granola packages among others, are now shipping to Target Corp., OfficeMax Inc. and Walgreen Co. stores or are part of discussions for future sale at retailers including Wal-Mart Stores Inc. and Home Depot Inc.“

BrightSight Group speaker and author Amanda Ripley is scheduled to appear on Fox & Friends this Thursday, June 26th at 7:30 am. Amanda will be making a remote appearance from Washington D.C. She will be discussing her new book, The Unthinkable: Who Survives When Disaster Strikes - and Why

BrightSight Group speaker and author, Sam Gosling, has been honored by The American Psychological Association with a 2008 APA Distinguished Scientific Contribution Award. He was recognized for his early career contribution to psychology in his research on animal personality. The Distinguished Scientific Contribution Award was established in 1956 and consists of a citation and a cash prize, which are presented at the APA Annual Convention. (May 200

Dr. Gosling’s book, Snoop: What Your Stuff Says About You, has just been published. To read about the upcoming book tour and view the schedule of events go to Snoopology.

BrightSight Group speaker and Space Adventures CEO Eric Anderson announced the creation of an Orbital Mission Explorers Circle of members who will each contribute $5 million to help finance the company’s first private mission to the space station…more

BrightSight Group Speaker and CEO of Space Adventures, Eric Anderson is now a major world player in manned spaceflight. Space Adventures, the broker of the first tourist flights to space celebrated its ten-year anniversary today here at the Explorer’s Club in New York with the announcement that it had scored a deal with the Russian Federal Space Agency, or RKA, to buy an entire flight to the International Space Station…..more

BrightSight Group speaker and author of The No Asshole Rule, Bob Sutton worked with with Perry Klebahn, CEO of Timbuk2 to plan and run effective company meetings. Some of the recommendations.….

BrightSight Group speaker Bob Dickman and co-author of The Elements of Persuasion were featured in BusinessWeek. Marshall Goldsmith talked to Bob about telling your story and making sales.

BrightSight Group speaker and author, Bob Dickman has offered this post to examine what he calls Story Intelligence. Bob is the co-author of The Elements of Persuasion along with Richard Maxwell.

“In the book we explain why, when Warren Buffet speaks, we listen. He’s said there are two types of people in the world, “…those who get in their own way and those who don’t.” As an executive coach I spend most of my time helping clients get out of their own way. The five-element story model is a powerful tool for this sort of change.

Jim is CEO of a mid sized tech company that has begun to flounder in the last year. Observing Jim in action I saw that what he was telling his team either confused them, or worse, bored them. Asking around, I realized Jim was on the verge of becoming irrelevant because market conditions had shifted. His corporate story was growing stale. To refresh it, I had Jim go to his direct reports and work with them to redefine the problems his company was facing in a way everyone could agree with. In five-element story terms I had him polish his Antagonist. Jim was getting in his own way by holding on to old models of the competition that no longer applied. Once he let go of the past his company rallied behind him, and is now rapidly getting back on track.

Jim never lacked brainpower (he developed two important patents for gosh sakes). What he lacked was not IQ but SI, Story Intelligence. In the marketplace of ideas, SI – Story Intelligence - is the most important sort of smarts to have.”  Bob Dickman

BrightSight Group speaker and Founder of Play, Andy Stefanovich will be featured on the CNBC series The Business of Innovation hosted by Maria Bartiromo.  The show airs Monday nights at 9 pm.  Andy will be a guest on the third show, airing Monday, June 16^th.  Please tune in to hear his perspective on innovation today.

BrightSight Group speaker and CEO of TerraCycle, Tom Szaky blogs at inc.com about how he solved Target’s plastic bag problem.